Customer Data Platform
The best way to unify, enrich, and activate your customer data.
The Rimdian CDP features first-party cross-device tracking, robust user identity resolution, and advanced user segmentation. It provides a 360° view of customer data, consolidating insights into a cohesive dashboard, and offers an extensible platform with apps for scalability and customization, enabling personalized experiences.
User identity resolution
Everything starts with proper data collection.
First-party cross-device tracking is essential for resolving user identities and measuring marketing performance. It links interactions across devices, offering a unified view of user behavior, enabling precise targeting, accurate conversion attribution, and better campaign insights.
Segment builder
Target the perfect audience with precise customer segmentation.
RFM user segmentation boosts ROI and ROAS by categorizing customers based on recency, frequency, and spending. This targeted approach enables tailored marketing strategies, leading to increased engagement, higher conversion rates, and better returns on investment.
For marketers
No coding, data scientists, or developers necessary.
Real-time updates
Users are automatically added or removed from segments based on their behavior in real-time.
RFM segmentation
Recency, frequency, and monetary value segmentation for targeted marketing.
Audience activation
Sync segments with your favorite marketing tools for personalized campaigns (Google Ads Customer Match, Facebook audiences...).
